Celebrity

JAY SEAN takes aim at social media addiction in “Do You Love Me” video

“This story is about a girl who can’t get past her own phone even in the middle of a lit party,” the rapper says about the video.

“Social media–more like a social disease,” standup comedian Sandra Bernhard once quipped in a Family Guy episode, voicing the cartoon-version of herself. And she wasn’t lying. In the age of digital accessibility and constant updates, social media has become a rather toxic element of our everyday lives. Just take the subway on any given day at any given time, and you’ll witness nearly every commuter tapped into their phones. Rapper Jay Sean, who has amassed 18 million downloads and numerous chart-topping hits, fires back at social media, too, with his new video for “Do You Love Me.” Featuring a striking leading lady, the visual centers on several major smart phone apps, including ones mirrored after Snapchat, Intagram and Facebook. “This video is very different from all of my others. I wanted to create a conversation about our growing obsession with social media and how it takes over everything in our lives,” Jay Seans says about the video.

“This story is about a girl who can’t get past her own phone even in the middle of a lit party. The love affair is with herself…reflected by the phone and all the social media platforms she uses every day,” he adds. The song is produced by Rock Mafia (Justin Bieber, Mariah Carey) and Cory Enemy (Sia, Snakeships) and proves to be a rather poignant conversation piece.

“Oh you got me so high like I’m Lando. Cloud City got the Falcon. You out in London living that boujee life. Stole my heart and now you gone now,” Sean attests on the first lyric. “Hold me up, let it drink, let me grind now. Let me sip the pain ’til I pass out. These girls are all fake diamonds. May I know where to got the real thing?” Meanwhile, the lead character has a tough time picking out her outfit and turns to her socials to let fans decide. Even as she makes her way to the pool-side party, she can’t help but be entirely engulfed in her social pages.

When framed in that context, the hook takes on a completely new meaning. “Do you love me like I love you? Do you breathe me like I breathe you? Do you want me like I want you? Do you feel the things I feel for you?” he inquires, yearning for social acceptance from people he doesn’t even know online. It’s tragic but not untruthful. By the time she gets to the party, she is literally living every second through a pocket-side screen. That is, until a fellow party-goer yanks her phone away and tosses into the pool.

“I know you turnin’ those heads when you’re out at night, and you know I’m all about it, like to stay outside out of my ride. Way too many thoughts, it’s crowded. Hold me up, let it drink, let me grind now. Let me sip the pain ’til I pass out. These girls are all fake diamonds. And yeah, you know I got the real thing,” Sean chides. And funny enough, the juxtaposition of “fake diamonds” and “real thing” speaks profoundly about the state of affairs for this up and coming generation, who never knew life outside of smart phones.

“Do You Love Me” has already collected north of five million streams on Spotify.

Watch below:

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