Echo Black’s “Chemicals” is a new take on an old classic–love and incomprehensible loss.
Echo Black, formed just last year, is a pop/rock/industrial foursome based out of NYC. The group aims to provide more than just the alt-rock experience by infusing the electric political climate of the time into their already emotionally charged music.
In their newest video, for the song “Chemicals”, the band toys with the customary love song dynamic at every turn. The band is clad in striking make-up and clothing that combines elements of the traditional masculine and feminine styles that have long dominated rock culture.
In addition to the band’s avant-garde appearance, the music video tells the story of love and loss with two women instead of featuring a heterosexual couple, putting them in stark contrast to most of their competitors.
“In the age of artists like Kanye West, Lady Gaga, Die Antwoord, and FKA Twigs, it’s clear that fans expect more than just good songs,” says Blu, “and we’re up for the challenge.”
Check out the video for “Chemicals” below: